If Saleem Media ran a Pilates Studio…

Written By Amina Saleem

Industry: Pilates Studio
Platforms: Instagram, TikTok

GOAL:

The goal was to create an online presence that reflects the calm strength and aspirational lifestyle of a Pilates studio. The main objectives were to increase brand awareness, highlight the studio’s community and expertise, and drive consistent class bookings through an engaging, value-driven content strategy.

APPROACH:

I designed a clean, cohesive feed using soft neutrals with light blue and sage accents to convey calm, balance, and energy. Content pillars focused on:

  • Education: short-form videos and carousels highlighting Pilates benefits, posture tips, and reformer techniques.

  • Community: lifestyle imagery featuring group classes, testimonials, and the supportive environment.

  • Conversion: promotional graphics (e.g., intro offers, seasonal challenges) with bold, simple CTAs.

  • Retention: inspiration quotes, seasonal campaigns, and retail add-ons to deepen connection and encourage ongoing engagement.

The balance of educational value, aesthetic visuals, and promotional content creates a feed that not only attracts curious visitors but also nurtures them into becoming loyal clients.

(Please note: this is a passion project — it is a mock feed, not a real Pilates studio.)

Amina Saleem